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OUR LOGO STORY
On September 15, 2007, Ell's ten-year-old cousin, Tyler James, lost his life unexpectedly in a car accident. His death is her motivation to live each day as if it could be her last. She selected Tyler’s birth flower – the delphinium – for the bed and bath logo. It was important to Ell that a piece of him was carried into this journey with her.
The delphinium symbolizes new opportunities and openness to new feelings. The blue delphinium specifically represents dignity, grace, and your ability to strive – and achieve – your goals.
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